Michael R. Cerino Recruiting Associates
Recruiting Excellence since 1980
Target your Search Needs ®
I specialize in Grocery / Frozen Food / HBC/GM / Confections / Beverages / Meat and Perishable/ Private Label and Branded Sales/ Food Service and Retail Trades
I have an extensive portfolio of building sales teams for multiple start-up companies, as well as handling major expansions for Fortune 500 food and consumer products companies. What makes me different is my recruiting niche. I know and understand the food and consumer products sales industry. I have made this industry my specialty since the business was first started
Since 1980, I have amassed a database of over 20,000 contacts in the consumer products industry. I attend most of the major trade shows and my phone bills indicate that I talk with hundreds of people a month in this business!
Staying Power During Trying Times
There have been a few economic downturns since I began the business in 1980. When I started the business, Interest rates were 12.5%, unemployment was near 10% (with a much smaller work force than today), and inflation was rampant.
Over the years subsequent downturns (recessions) took their toll. During the years 1981, 1985, 1991, 1995, 2002-3, and now, the business of hiring slumped. After each cycle, I came out better than before. Each time the market downturns, many recruiters (the Résumé pushers, the fly by-nighters, the weak) find their way out of the business, Good Riddance. I compare myself to "Forrest Gump" who buys a shrimp boat, starts out slow, and then survives a terrible hurricane only to emerge as the only shrimp boat left. After that, there was an abundant harvest.
Fee Policy: (revised, as of October 1, 2012)
All positions are company fee paid on a contingency or retainer basis:
My contingency fee is 25% of base salary for exclusives and limited outside sourcing.
My contingency fee is 30% of base salary for positions employing multiple recruiters and outside sourcing ("Résumé race").
My retainer fee is a ($5,000 below 100k base/$10,000 above 100k base) retainer payment which will be applied to the total fee upon completion. The retainer will be held as a fee credit (without expiration) should the search not be completed. The total fee is 20% of annual base salary.
Candidate: (herein) Refers to any
person introduced to the Company by the Recruiter for the purpose of hire by the
Prior Knowledge: Refers to when the Company has or had direct and recent contact (within one year) with Candidate in an attempt to hire Candidate and can be verified by the Candidate. Recruiter will take reasonable care to ascertain from the Candidate whether or not they have been in contact with the Company. Company must communicate Prior Knowledge of the Candidate to the Recruiter at the time a Referral (see below) is made.
Referral: (herein): Company accepts the candidate from Recruiter when it receives a résumé or other identifying Candidate information and/or Recruiter arranges or secures any meeting of Candidate with Company. A Referral will be excluding Prior Knowledge. Any person and/or organization representing Company accepting Candidate information and/or Referral from Recruiter will constitute acceptance of all of the terms set forth in this agreement.
Any candidate referred and hired for employment or whose services are retained within 12 months of his/her introduction to and/or last interview date with the company. If the candidate is contacted again before the expiration of one year's time, the 12 month period starts over again. The entire fee for the placement service is earned and due on the day the candidate hired begins employment with the company.
Should the Candidate hired resign, or the Company has terminated the Candidate’s employment for a just cause related to performance; Michael R. Cerino Recruiting will provide for a 30 day money back guarantee or a replacement Candidate for a period 31 days until six (6) months from start date for any Candidate hired by the Company and referred by Michael Cerino Recruiting with the following expressed conditions;
a. The Company has paid the entire fee in full according to the terms as indicated on the invoice.
b. The Candidate’s employment for the position recruited for was not terminated for any of the following reasons: Promotion of candidate hired, Merger or acquisition of Company, Relocation of Candidate hired, elimination of the position for which the Candidate was hired, or Unlawful Termination.
c. Recruiter or Company shall have the option of 30 days in which to identify a replacement Candidate for the Company. The actual hiring of the Candidate may take longer.
d. The replacement Candidate will only apply to the same position for which the original Candidate was hired.
e. There is no guarantee with respect to the Candidate who is secured as a replacement for the original Candidate. Also, ff the replacement Candidate receives less salary which would have resulted in a lesser fee; there will be no adjustment for the difference from the original fee.
Limits of Liability:
The guarantee expires 6 months from the employment start date of the candidate placed with the company. Upon acceptance of candidates from the recruiter, the company expressly agrees in no event shall the recruiter’s liability for any and all actions of the recruiter and/or candidate and relating to the search process or hiring of the candidate exceed the amount of the fee paid to the recruiter.
Notice to Pennsylvania Based Candidates and Companies:
I am not licensed for PA Sales
tax, therefore, I do not make placements in the State of Pennsylvania with
Pennsylvania Candidates and or Companies for positions to be based in
For Hiring Managers: A Challenge for Character:
I am willing to offer myself to the same reference checks you require for your own employees. I will submit to any standard such as, but not limited to: credit history, personal background information, work history, driving and criminal background, and drug screening. I challenge other recruiters to offer themselves to this level of scrutiny. Most will refuse, and for good reason, they will fail to meet the standards you would expect from any new hire.
Some of my competitors do not trade using their real name. Another competitor had to move from California to North Carolina, to Pennsylvania, to Wyoming. Who is he running from? Another firm in Pennsylvania hired a recruiter who was leading a double life. The recruiter was on the run for over ten years wanted by the FBI for kidnapping in Florida. A simple background check could have aided his capture by "America's Most Wanted". And finally, the public (LinkedIn) work history profile of another recruiter is so grossly inaccurate with regards to his background it should win an award for the best work of fiction.
Ask yourself these questions; Would you hire someone for your firm from someone who uses a pseudonym? Would you retain a recruiter who could not even qualify for employment with your company. Would you hire someone who lacks a stable financial background one who could not and would not stand by their guarantees? Would you hire a felon on the run? Will you accept résumés from a Recruiter whose own public (LinkedIn) work history is so grossly misrepresented?
Avoid shoddy recruiting tactics:
Most recruiters who have less than 10 years of experience are what I call "Point and Click" recruiters. They have always mined the internet for their contacts and know nothing else. They rely on mass emailing and job postings online to generate interest for their client's positions. My trade contacts have always been based on personal contact and not by "point and click. I have never posted on job online, ever!
Other recruiters use their "networks" as clearing houses for their clients candidates. For example one recruiter based in Connecticut routinely feeds his network affiliates his company client's people so he wont get caught with his hand in the cookie jar by stealing from his client. Naturally, the affiliates split the proceeds so in other words, your network recruiter can get you coming and going. I do not use networks. I have over a 20,000 name database in the consumer products industry as mentioned above.
I comply with applicable Federal, State, and Local Laws regarding the referral of qualified minority, female, handicapped, and veteran candidates.*
I am certified and listed in the Small Business Administration (SBA) database PRO-Net as a Small Business under the SBA rules and regulations Title 13, Part 121.
*Résumés submitted by me contains information provided solely by the candidate and representations made on the Résumé is solely that made by the candidate and may need to be verified independently.
I have one of the top 1% most viewed @LinkedIn profiles for 2012. Thank You.
Michael R. Cerino Recruiting Associates, P.O. Box 1294, Willow Grove, PA 19040-0994. Phone 1.215.672.6586
And now with our 2nd Location in Somers Point, NJ. 08244-1745.